Exhibitor Kit

Greetings to all our Natural Living Expo 2012 Exhibitors!

We’re so pleased to have your participation for this event. Expo time is coming up, so we’ve put a lot of important information in this document. If you have questions left after reading this, please contact info@naturallivingproductions.com or call 515.661.5557.

Before The Expo:

Spreading the Word

We’ve been working hard to promote the Expo by placing television & radio ads;  interviews; posters, fliers, print advertisements; continuous social media and website updates; YouTube videos; word-of-mouth; and grassroots cross-promotion.

Grassroots cross-promotion is a fantastic way for you as exhibitors to let your contacts know about the Expo. Your friends and customers will be excited to see you there!

If you maintain a website, you can link to the Expo’s site or to the YouTube videos. And finally, if you have a presence on Facebook, LinkedIn or Twitter, connect with us there. See tips on how to do that on our Resources page.

Electricity MUST BE Ordered in Advance

The booth fee does not include electricity. If you require electricity at your booth, it costs $95.00. Please contact the Iowa Events Center directly to order electricity or water service. Click here for the form to fill out. It will need to be sent into the Iowa Events Center with payment.

Tables & Chairs

A draped table and two chairs will be included in each booth.

Set-Up and Unloading

You may arrive for set-up starting at noon on Friday, March 30. Set-up continues until 7:00 pm. We encourage vendors to set up on Friday. The show floor will be open at 8:00 am on Saturday. When you arrive, please check in at the Natural Living Expo booth and we’ll help you find your space. You can pick up a name badge lanyard and Expo program at the Expo booth. (Keep in mind that the Expo floor opens promptly at 10:00 am on Saturday; in the event that an exhibitor is late or a no-show, the Expo may sell the space to a wait-listed exhibitor.)

You may use special lighting or sound as long as it is courteous to your neighbors. We don’t anticipate any troubles on this front, but we have to let you know that the Expo reserves the right to disallow disruptive lighting or sound. Also please note that balloons and any kind of open flame are not allowed by the Iowa Events Center.

The drapes will be royal blue and green this year. The tables will be draped with blue curtains. Metal hooks will be made available from our decorator to hang your banners and signs from the pipe behind your booth. No pinning of straight pins, safety pins, clips or tape of any kind are permitted to be attached to the drapes. If they are found they will be removed. The real purpose is the safety of the workmen when exhibitors leave the items behind in the drapes.

You may unload on the north side of the Vets Auditorium building east of the main entrance doors. There is a garage door that will be open. Though we will have volunteers on hand to help, there will be a lot of exhibitors arriving and unloading at the same time, so we appreciate your patience. Please arrive as early as you are able so that there’s ample time to sort out last-minute details.

If you have special set-up requirements, please notify info@naturallivingproductions.com at your earliest convenience.

Parking

On-street parking is generally free on Saturday and Sunday. Meters will have to be plugged on Friday. You may park in the lot for a fee. The fee is charged to all cars that park there, including vendors and event staff.

At The Expo:

Food

Fresh Cafe & Market is back this year! There will also be a cart from the regular concession provider for those who prefer it.

Door Prizes

You’re absolutely welcome to give away door prizes or have attendees enter drawings; it’s a great way to attract people to your booth and collect contacts for your database. We support permission-based marketing. Since the focus of the Expo is on natural living and sustainability, it’s a good idea to lead by example and have products or services as prizes that mesh with the message you want to send to attendees. You may also donate a door prize to be featured at the front of the show as a giveaway for our exit survey. This will give your product or service high visibility in a heavy traffic area. We welcome prizes valued at over $50.

The Information Table

At the front entrance, we’ll have a couple of tables set up where all exhibitors can place business cards or small flyers. Just be sure to pick up your leftover print materials from these tables before you head home; they’ll be more use to you than to a recycling bin.

Exhibitor Support

During the Expo, coordinators will be circulating along with volunteers to make sure you as exhibitors have everything you need. Please flag us down if you have any questions or concerns during the weekend.

Tear-Down

Expo tear-down begins right away at 4:00 pm on Sunday and lasts until 7:00 pm. We’ll have volunteers around to help, but please contact info@naturallivingproductions.com or call 515.661.5557 if you’ll need special assistance. Name badge lanyards can be turned in at the Expo booth or left at your space.

Thanks everyone! We’re looking forward to seeing you at the show!

The Natural Living Expo Team